Need Email Marketing & Monthly Newsletter Publishing in St Louis?
Sharon@owenwebsitedesign.com
Copyright 2012 Owen Web Design: Website Design St. Louis. All Rights Reserved.
Do you want to stay connected with your current clients? If so, publishing a monthly newsletter may be the way to go. With Owen Web Design, in conjunction with your hosting company, Homestead and Vertical Response, the power of self-service marketing is now in your hands!
Owen Web Design's Monthly Newsletter Sign Up
We use Vertical Response, which offers over 500 professionally designed templates for you to choose from and the ability to add your own logo. With these templates you can easily create emails that capture the attention of your customers. We can help with getting your email/newsletter template up and ready to be published.
Here is what Vertical Response has to say about the truths of email marketing (which came directly from their site. Also included is a pdf which better explains their fantastic services and more information about Vertical Response)
1. It’s All About Building Long-Term Relationships ...
When your customers sign up to receive your email, they are choosing to enter into a relationship with your company because they like something about what you’re doing and want to hear more from you. So, think of your email messages as the link to that relationship. The main goal should be to build long-term relationships with your email subscribers through email announcements, newsletters, offers and more. Building relationships using email is actually pretty simple when you keep a few things in mind. To build strong relationships with your subscribers, your recipe for success is to provide relevant information in a timely manner on a consistent basis.
2. Email Marketing Will Help You Keep Growing
Sending email is a great way to continue growing your list of subscribers.
You can expect to lose some of your subscribers each year, so growing
your list – to keep growing your business – is a constant, on-going process.
Each time you send an email, include a forward-to-a-friend link. This
enables your readers to share your email with someone they think might
find it interesting or useful, and you might gain a new subscriber.
Also, make sure you have an email sign-up form accessible to anyone who would like to
sign up to receive messages from you. (See arrow to the right, and sign up too,
by the way) Make it as easy as possible for new subscribers to figure out how to sign
up for your emails and consider rewarding them with a discount, new sign-up offer
or content (i.e., a free guide, like this one!).
If you are interested in email marketing once we are finished building your website please let us know. Remember, Owen Web Design is not just a web design company, but rather an Internet marketing company too. We will help you with just about any Internet marketing endeavor your company is considering. ... Explore all your options, in this economy, how can you afford not to?
Compliments of Vertical Response
3. Email Marketing & Social Sharing Are the New “It” Couple
Many people still think of Twitter, Facebook and Email as separate marketing channels. According to Marketing Sherpa, only about 30% of businesses have enabled social sharing in their emails! But many of our most successful customers have found that weaving Facebook and LinkedIn into their email marketing yields the biggest gains with little extra work.
4. Your Email Marketing is a Direct Reflection of Your Company Image
We’ve all been there, late at night at work finalizing an email newsletter and looking to get it out the door. But wait! Remember that your email marketing is a direct extension of your company’s image. Don’t rush it. When you send your email to your subscribers you give your business a voice and an identity that your audience can relate to. It brings them a personal connection that they may not otherwise have.
When you can connect with your subscribers on this level, it is proven that they will be more loyal to your business because they feel like they are doing business with a real person and people buy from people, not companies.
In the current economic environment, marketing and advertising budgets are slim to none for many. Fortunately, email marketing is
the single most effective way to market your business on a shoestring budget! Did you know that according to the Direct Marketing Association you can expect to receive a whopping $42.08 in sales for every $1 you spend on email marketing in 2010? That’s a killer return on your investment! Even with the tough economy, email marketing is the one type of marketing you can’t afford to skip. If you pass it up you can be sure someone else is going to try to drum up business by reaching out to your customers. So, send an email today!
